Our services are now available in Australia, Belgium, Denmark, Ireland, the Netherlands, Portugal, and Sweden.
Our services are now available in Australia, Belgium, Denmark, Ireland, the Netherlands, Portugal, and Sweden.
Our services are now available in Australia, Belgium, Denmark, Ireland, the Netherlands, Portugal, and Sweden.
Our services are now available in Australia, Belgium, Denmark, Ireland, the Netherlands, Portugal, and Sweden.
Our services are now available in Australia, Belgium, Denmark, Ireland, the Netherlands, Portugal, and Sweden.
See how our journey begins to address the issues in ultrarunning.
Extensive research led us to understand that the ultrarunning community was not being well-served by the running industry. We discovered that runners had to prepare multiple pairs of shoes for replacement during events due to midsole degradation.
We discovered that, because of foot swelling over the course of an event, runners had to sacrifice fit by opting for larger sizes or even cutting the shoe upper, increasing the risk of injury; we discovered that outsoles often lasted only a couple of weeks of regular training.
We pulled together a team of footwear innovation experts, materials specialists and craftspeople and set to work. With an average of over 26 years experience working with market-leading brands in the footwear industry, we were confident that we had the right team to make things happen.
We worked closely with ultrarunners to customize those first prototypes as we introduced ZeroSag, an anti-degradation cushioning material originally used in the suspension systems of race cars. This material ensures consistent cushioning and support over hundreds of miles of running.
We also incorporated our TUNEDFIT dual lacing system, allowing runners to adjust the fit of the shoe around the forefoot and midfoot separately, making it particularly suitable for endurance running.
In March 2024, during the 17-day MTC JOGLE, ultrarunner Justin Montague completed the entire 854-mile course in one pair of Mount to Coast R1s, breaking every single day record along the route, and breaking the record for the whole distance by almost 40hrs.